Business Degree Certification Practice Test 2026 – All-in-One Comprehensive Guide to Exam Success!

The choice to collect primary data to determine whether trends and preferences identified during the market research align with Priceless Treasures' customer base is a sound strategy. This approach ensures that Ms. Thornton does not rely solely on secondary data or general trends that may not accurately reflect her specific market segment. By conducting primary research, she can obtain firsthand information from her customers, allowing for a more tailored understanding of their needs, preferences, and behaviors. This information is critical for making informed business decisions, such as whether to proceed with implementing the online catalog or how to adjust its offerings to better suit her customers.

In contrast, simply summarizing research findings and making recommendations without considering the specific customer base may lead to misguided decisions. Implementing the online catalog immediately without further research ignores the potential nuances of customer preferences, which could result in a lack of interest or poor sales. Consulting with other retailers may provide additional insights, but it does not substitute for direct input from her own customers, which is vital for a business's success. Thus, focusing on collecting primary data is essential for authentic engagement and effective strategy formulation.